Privacy Policy
This Privacy Policy describes how Swiss Media Academy collects, uses, and discloses your information when you use our site or services related to media training and professional development.
Data We Collect
We collect various types of information in connection with the services we provide, including:
Information you provide to us directly: This includes information you provide when you register for a course or workshop, make a purchase, contact us, or participate in surveys or promotions. This may include details such as your name, contact information, payment details, and information about your interests or training needs.
Information we collect automatically: When you use our site, we may collect information automatically through cookies and similar technologies. This may include your IP address, browser type, operating system, referring URLs, information about your activity on our site (such as pages visited, time spent on pages), and other usage data.
Information about your use of our services: This includes details about the courses you enroll in, your progress through courses, assignments submitted, and interactions within the learning environment.
How We Use Your Data
We use the information we collect for various purposes, including:
To provide and manage our services: This includes processing your registration, providing access to courses and materials, managing your account, processing payments, and delivering the training services you have requested.
To communicate with you: We use your contact information to send you service updates, important notices about your courses, responses to your inquiries, and information about our services that may be of interest to you.
To improve our services: We analyze usage data and feedback to understand how our services are used, identify areas for improvement, develop new features, and enhance the learning experience.
For marketing purposes: With your consent or where permitted by law, we may use your information to send you promotional communications about our courses and services. You can opt out of these communications at any time.
To ensure security and prevent fraud: We use information to protect the security and integrity of our site and services, detect and prevent fraudulent activity, and enforce our terms and policies.
To comply with legal obligations: We may process your data when required by law or legal process.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
Performance of a contract: We process your data as necessary to fulfill our obligations under the contract for providing our training services to you.
Legitimate interests: We process your data based on our legitimate interests, such as improving our services, communicating with you, ensuring the security of our platform, and conducting marketing activities (where permitted by law), provided these interests are not overridden by your data protection rights.
Consent: We may process certain data based on your explicit consent, such as for sending you marketing communications when required. You have the right to withdraw your consent at any time.
Legal obligations: We may process your data when necessary to comply with applicable laws and regulations.
Sharing Your Data
We may share your information with third parties in the following circumstances:
Service Providers: We use third-party vendors and service providers to assist us in providing our services, such as payment processors, hosting providers, analytics providers, and customer support tools. These service providers are authorized to use your personal data only as necessary to perform services on our behalf and are obligated to protect your information.
Legal Compliance: We may disclose your information if required to do so by law, in response to a legal process, or to protect the rights, property, or safety of Swiss Media Academy, our users, or others.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it.
Your Data Protection Rights
Depending on your location and applicable law, you may have certain rights regarding your personal data, including:
The right to access: You have the right to request access to the personal data we hold about you.
The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
The right to erasure: You have the right to request the deletion of your personal data under certain circumstances.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
The right to object to processing: You have the right to object to the processing of your personal data under certain circumstances, such as processing based on legitimate interests or for direct marketing.
The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
The right to withdraw consent: If we process your data based on your consent, you have the right to withdraw that consent at any time.
To exercise these rights, please contact us using the physical address provided below.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our site may contain links to third-party websites. This Privacy Policy applies only to our site and services. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of any third-party site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our site.
Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, you can contact us at:
Swiss Media Academy
45 Europaallee
Zurich, Canton of Zurich, 8004
Switzerland